In latino marketing for dental practices, we have three kinds of herd. The first herd in latino marketing for dental practices is the current patient base and inactive patient base (which should be nurtured and offered more services every single month). The second herd in latino marketing for dental practices are our friends, family, and all the business owners (whom we go on the other end where they call us and we write our checks to). Now, let’s take a look on the third herd in the business.
The Third Herd In Latino Marketing For Dental Practices:
The third herd in latino marketing for dental practices is the “interested but not ready herd”. They are your lead. Previously in my other articles I talked about lead generation marketing. Now let’s say we’re going after cosmetic dentistry, and we call on a certain patient and ask this question: “Are you in any way embarrassed by your smile?”. And then we have this article that gives them two options: first option is they can call directly to the office for consultation; and second option is they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then that group of people builds up in number in your list as time goes by. But you have to accept the fact that there are some people on that list who just will never show up in the end. But the beauty about marketing with these people is we know that they’re interested! And this is why they requested for a report, showing interest of whatever it is that you’re offering to them. So you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry; anything you can do in your latino marketing for dental practices. You can have the option of mailing them until they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.
Nurturing And Targeting The Herd In Latino Marketing For Dental Practices:
Now, this is the herd in latino marketing for dental practices that most people fail to nurture. For this, we run a website campaign for the tv, do radio ads, and send out tear-sheet mailing wherein they opt in and out of our funnel (and this funnel is where we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time).
One of the hardest things in latino marketing for dental practices is managing all of them. I’m personally running five different companies under the same umbrella. There’s so much marketing in here that’s going on automatically every single month, and it’s impossible that we’ll be able to manage if we try using our contact management system or traditional management software. For this, we resolved to working with the company called Infusion for the last couple of years and they’re speaking our next super conference (and probably in every event). If you would like to sign up for the next event, do so and look in on our website over the coming days.
Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.
My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!
