Now that the recession is coming to an end, our copywriting agency is receiving a lot more requests for content that will appear in print publications.
It’s good news for me, particularly as I like to divide my time between online copywriting and work for traditional publications.
But I won’t believe the economic downturn is fully over until we start getting some requests for brand-new corporate newsletters.
I believe corporate newsletters are one of the best indicators of a company’s morale and financial health. If the newsletter suffers cutbacks, expect more serious economies in the near future. On the other hand, if you invest in a corporate newsletter, you’re telling the world your business is on the up and up.
You need to get it right, though. That’s why I’d recommend you consider these five tips before you invest in a new corporate publication.
1. Get staff involved
Give key staff responsibility for contributing to your corporate newsletter, and ensure everyone has the opportunity to be featured. A good newsletter will raise morale by praising exceptional work, charitable efforts, innovation and more.
2. Don’t forget business strategy
A good corporate newsletter can be used to impress potential clients. Think hard about the audiences you want to reach. For example, are you hoping to win more business from financial sector organisations? Then make sure you have content that will appeal to them.
3. Avoid stock photography
The quickest way to make your corporate newsletter look like everyone else’s. Don’t do it. Pay a good photographer – it will reap dividends in the long run.
4. Retain a streak of informality
Lose the starch. Even if you need to be authoritative, you don’t have to be dry. The most established firms of solicitors, accountants, brokers and the like will still benefit from a streak of informality. Include light-hearted features about out-of-office activities, fundraising efforts, awards ceremonies and other unusual events.
5. Get a good copywriter
A corporate newsletter should have a range of voices, to reflect the diversity of your company. But it should not be badly written in lots of different ways. Even if you are happy with all the in-house contributions, ask a copywriter to edit the material into a house style and fill in the gaps.
All five are straightforward ideas, but it’s surprising how often they are ignored. Make sure your corporate newsletter works for your business – call in the professionals. It’s a strategy that’s worth every penny.
Ben Locker is the owner of UK copywriting agency Ben Locker and Associates. He is a published author and journalist with a deep interest in online copywriting. Article Source:http://www.articlesbase.com/marketing-tips-articles/corporate-newsletters-5-ways-to-show-your-business-is-on-the-up-1522180.html
