Keeping a constant flow of patients for the growth of your dental practice marketing could be quite a challenge. Even after a long time of really working hard in the trenches of providing great service in the your practice, it’s undeniable that even the greatest dentist in the world goes broke without a constant stream of new patients who pay, stay and refer in their practice. Now, the question is how do you cope up with this fact in the growth of your dental practice marketing? In this article, I am going to share with you 4 strategies on how to deal with such a challenge in the growth of your dental practice marketing.
Strategy 1 – Create A Constant Stream Of Specific High Quality Patients :
Your goal here is to create a constant stream of specific high quality new patients. The way I look at this is that if you are attracting the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), this is going to be a good start. Keep in mind that no matter how long you’ve been in the dental practice marketing business, you have to keep new fresh patients coming in to your practice.
Strategy 2 – Reactivating Patients :
The hidden goldmine within your practice is always the inactive and unfinished treatment base. So I would like my clients to go after this hidden goldmine. The best way to do this in dental practice marketing can be done in certain ways:
- you can send out 3 step to 4 step direct mail campaign;
- offer your patients credits towards any cosmetic dentistry ( credit any kind of whitening,etc.);
- do voice broadcast to your patients’ homes or phone calls (which always works tremendously); or
- you can also go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).
Strategy 3 – Create A Referral System :
Create a referral system that gets people to bring a flood of referrals to your practice. If the referral system is based on your own efforts, then you do not have a true system in place. To have a great referral system, it means having a system that is team-generated and team-oriented. In dental practice marketing the team has a responsibility and accountability for those results as well.
Strategy 4 – Get Patients To Choose More Services From You :
Get existing patients to choose more services from you. A lot of people overlook the fact that whether you do an Invisalign, implants, veneers, TMJ… it really doesn’t matter. You think your patients know this stuff because it’s your life, but the reality is that they don’t. And that’s because they’re so busy with their own lives. So, if you have new services, pick one or two services a month that you want to promote through your newsletter or postcard or e-mail. In dental practice marketing, it is necessary that you make sure you remind your patients the other services that you have. And doing this results to two things:
* You get more patients to choose more of your services; and
* You get more word of mouth by just talking to your existing patients about the services that you have and what problems they solve (by doing this, existing patients will refer people more often).
So, as you go on with your dental practice marketing business, always remember these 4 strategies. Doing this will give you a constant flow of patients. And it will also help you to be successful in your dental practice as well.
Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.
My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!
